Not Sure How to Create
Your Online Side Hustle?

The Passion Project Playbook offers a Guide with
Strategies to Create and Market Your Business,
even if starting from Scratch.

Not Sure How to Start Your
Online Side Hustle?

The Passion Project Playbook offers a Guide with Strategies to get you started and grow, even if starting from scratch.

What People Are Saying

"Doug’s ebook is a must-read for anyone looking to turn their passion into a real business. Clear, actionable, and inspiring!"

Jonathan Kendall

CEO, BookDaddy

"A game-changer for aspiring entrepreneurs—especially those starting later in life. This guide simplifies online business like never before."

Alex Mehr

Co-founder, Kafka

"This book gives you a real starting point. This one surprised me in the best way. . . . It's practical, encouraging, and doesn't assume you already know everything about business or tech.
You can tell he actually wants people to succeed—not just talk about success."

Chris Roy


"The book is full of valuable information, from the best use of ai, to where to even begin. The author simplifies matters enough that even those without technological prowess can understand. I recommend this."

Ben Rose


"The Passion Project Playbook has a plethora of valuable information for anyone who wants to turn their passion into a business especially for those of us who are in our 40s and 50s. . . .
The author breaks it down in simple steps which is perfect for anyone like me who is not very tech savvy. Great resource! Highly recommend!"

Lisa Sandstreet


"Kalunian doesn't try to impress with buzzwords; he actually explains what you need to know in plain English.
The step-by-step format is approachable. . . .
.It's a solid read for anyone who's been sitting on an idea and just needs a little direction to take the first step."

Shuntanese Thedford


"The guide is crafted in a way that is very user friendly, the layout of the book is very clear and precise
and makes it easy to flip back through to a passage you would like to read again. . . .
If you are looking to turn a passion into a side hustle, you must pick this guide up and start your journey."

April B.


"Kalunian writes in a way that's warm and down-to-earth, like he's genuinely rooting for you. He breaks down the process of launching an online business without making it feel robotic or soulless . . .
It made the idea of selling my art online feel less intimidating and way more possible."

Charles Higgins


The Roadmap to Your
Passion-Based Side Hustle

  • Build a business that aligns with what you love.
  • Overcome tech fears with simple, step-by-step guidance.
  • Learn how AI tools can help you grow faster & work smarter.
  • Marketing strategies to attract and engage your audience.
  • Align your vision with progress and work-life balance.​

The Tools and Strategies To Start and Grow
Your Online Business

  • Step-by-step guidance to build your passion-based online business.
  • AI strategies to boost efficiency and productivity.
  • Digital marketing tactics to grow and engage your audience. ​
  • Insights on funding and scaling for long-term business growth.
  • A clear roadmap to navigate tech and online business challenges. ​

Your Questions, Answered

Who is this ebook for?
This ebook is perfect for aspiring entrepreneurs of any age, especially those 45+ looking to start a side hustle or full-fledged online business.
Do I need any prior business or tech experience?
No! The ebook provides step-by-step guidance that offers information and strategies designed to help even the beginning entrepreneurs make the transition to starting and growing an online side hustle business in the age of a bustling online market and the emergence of artificial intelligence.
How does this ebook help with marketing?
It covers proven digital marketing strategies, including social media, branding, and AI-powered tools that can be used to attract and engage your audience.
What makes Doug Kalunian qualified to write this ebook?
and mentorship. He created and ran both brick and mortar and online side hustle businesses over the years. Just a few years ago, he launched his own online digital marketing and coaching business, starting from scratch. Having spent years learning how to create, launch, and grow an online business in this era of increased competition and Artificial Intelligence, he decided to share what he’s learned so that others don’t have to struggle for years to get started and grow their own passion-based businesses.
What will I gain from reading this?
A clear roadmap to turn your passion into your own passion-based business, along with practical strategies to launch, market, and grow your business while cultivating a lifestyle that prioritizes work-life balance and fulfillment.
Will I be able to create a successful business using the strategies in this ebook?
Our hope is that with the tips, strategies and information offered in The Passion Project Playbook, we’ve made the road easier for you to create, launch, market, and grow your business. However, as with any business, there are no guarantees that you will create a successful business. The strategies in this book are no exception. Mastering Your Wellbeing Inc is a sales and marketing education and training company. Doug Kalunian and Mastering Your Wellbeing Inc do not make any guarantees or any claims on what you should expect to make from our training, resources, and services. Results may vary. Success is not guaranteed, since success is influenced by several factors, including - but not limited - to education and utilization of the training, individual abilities, implementation and personal effort.

Break Free and Build Your Business

Discover strategies to help transform your interests, skills, and expertise into your own passion-based online business with The Passion Project Playbook: A Step-by-Step Guide to Launching Your Online Business At Any Age.

In today's dynamic economy, starting an online business can seem daunting, especially if you're unsure where to begin or what hurdles lie ahead. This ebook offers a clear roadmap for aspiring entrepreneurs of all ages to overcome the fear of starting from scratch, align their passions, skills, and expertise with market opportunities, and create a unique business offering in today's competitive online marketplace.

Addressing the widespread challenges of starting an online business, this guide provides actionable solutions for aligning your passions, skills, and expertise with market needs. It includes guidance and information about setting up solid business foundations and harnessing modern technologies like Artificial Intelligence, to learning creative, proven online marketing strategies, and building resilience against common obstacles. Every chapter is packed with strategies for launching and growing an online business that reflects what you love, and strategies to increase your potential for reaching, engaging, and attracting your ideal target audience.

Written by Doug Kalunian, a retired psychiatrist with over 30 years of experience helping others improve the quality of their lives, this ebook draws on Doug’s personal and professional journeys with his expertise in personal growth, mentorship and education, and his experience creating different types of businesses. His transition from physician to entrepreneur—building an online business from scratch later in life while maintaining work-life harmony—makes this ebook especially valuable for those aged 45 and older. It’s perfect for readers new to online business and emerging technologies yet eager to start a side hustle or full-fledged online business to share their passions, skills, and expertise.

Embark on a transformative journey toward online business creation and personal fulfillment. Pick up The Passion Project Playbook today and start the process of turning your dreams into reality with Doug as your guide.

Break Free and
Build Your Business

Discover strategies to help transform your interests, skills, and expertise into your own passion-based online business with The Passion Project Playbook: A Step-by-Step Guide to Launching Your Online Business At Any Age.

In today's dynamic economy, starting an online business can seem daunting, especially if you're unsure where to begin or what hurdles lie ahead. This ebook offers a roadmap for aspiring entrepreneurs of all ages to overcome the fear of starting from scratch, align their passions, skills, and expertise with market opportunities, and create a unique business offering in today's competitive online marketplace.

Addressing the widespread challenges of starting an online business, this guide provides actionable solutions for aligning your passions, skills, and expertise with market needs. It includes guidance and information about setting up solid business foundations and harnessing modern technologies like Artificial Intelligence, to learning creative, proven online marketing strategies, and building resilience against common obstacles. Every chapter is packed with strategies for launching and growing an online business that reflects what you love, and strategies to increase your potential for reaching, engaging, and attracting your ideal target audience.

Written by Doug Kalunian, a retired psychiatrist with over 30 years of experience helping others improve the quality of their lives, this ebook draws on Doug’s personal and professional journeys with his expertise in personal growth, mentorship, and education, and his experience creating different types of businesses. His transition from physician to entrepreneur—building an online business from scratch later in life while maintaining work-life harmony—makes this ebook especially valuable for those aged 45 and older. It’s perfect for readers new to online business and emerging technologies yet eager to start a side hustle or full-fledged online business to share their passions, skills, and expertise.

Embark on a transformative journey toward online business creation and personal fulfillment. Pick up The Passion Project Playbook today and start the process of turning your dreams into reality with Doug as your guide.

Meet Doug Kalunian

Doug Kalunian is a retired psychiatrist turned online entrepreneur and business coach with more than 30 years of experience improving the lives of others through care, education, and mentorship. Inspired by his own journey of leaving a full-time career to care for his aging father, Doug developed a passion for guiding others to create online businesses aligned with their passions, skills, and expertise.

As the founder of Mastering Your Wellbeing Inc, Doug specializes in empowering individuals aged 45 and older to fulfill their dreams to create a new future for themselves and others by building an online side hustle assisted by Artificial Intelligence (AI), offering a product, service, or solution that answers their audience's needs, wishes, and desires.

His expertise combines a deep understanding of personal growth with practical strategies for navigating the challenges of online entrepreneurship.

In The Passion Project Playbook, Doug offers a guide to help aspiring entrepreneurs embrace their passions, skills, and expertise, and learn ways to turn them into products and services that can improve the lives of their audience, while also taking meaningful steps toward building a balanced, fulfilling life for themselves.

Meet Doug Kalunian

Doug Kalunian is a retired psychiatrist turned online entrepreneur and business coach with more than 30 years of experience improving the lives of others through care, education, and mentorship. Inspired by his own journey of leaving a full-time career to care for his aging father, Doug developed a passion for guiding others to create online businesses aligned with their passions, skills, and expertise.

As the founder of Mastering Your Wellbeing Inc, Doug specializes in empowering individuals aged 45 and older to fulfill their dreams to create a new future for themselves and others by building an online side hustle assisted by Artificial Intelligence (AI), offering a product, service, or solution that answers their audience's needs, wishes, and desires.

His expertise combines a deep understanding of personal growth with practical strategies for navigating the challenges of online entrepreneurship.

In The Passion Project Playbook, Doug offers a guide to help aspiring entrepreneurs embrace their passions, skills, and expertise, and learn ways to turn them into products and services that can improve the lives of their audience, while also taking meaningful steps toward building a balanced, fulfilling life for themselves.

Take A Look Inside!

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A Roadmap to Create & Launch Your Online Business -
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Mastering Your Wellbeing Inc is a sales and marketing education and training company. We do not make claims on what you should expect to make from our training, resources, and services. Results may vary. Success is not guaranteed, since success is influenced by several factors, such as education and utilization of training, individual abilities, implementation and personal effort.

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